In the military, there is a word used for aligning your rifle’s sight aperture to where the bullets are going. It’s called “zeroing” your rifle. If a rifle isn’t zeroed, the shooter can have the sights aimed perfectly on the target yet miss the target with the shot. The sight aperture must be zeroed to hit the target.

In Jim Collins’ book Great By Choice, he outlines a concept called “Fire Bullets, Then Cannonballs.” The premise is that when comparison organizations had ideas, they shot cannonballs at them (significant resources). If they missed, and the initiative wasn’t successful, it crippled the organization because their resources were expended. But great organizations fired a series of “bullets” (smaller efforts) first. They tried certain things to see if they hit the target. As they hit the target, they finally shot the cannonball because they knew they were calibrated. They went big once they knew they were on target.

Both of these principles, “zeroing” your rifle and “Fire Bullets, Then Cannonballs,” speaks to KJM’s first two years. We have done many good things, but we know it is time to take disciplined action in a handful of things rather than try to do everything. Something we have noticed in the last two years is our growing influence in the next-gen world. We’ve had great success in shooting bullets in this space. We’ve hit the target repeatedly. Our conclusion: we’re zeroing in our focus and shooting cannonballs. It’s time to go big.

Our kids and students face a hostile culture that wars against the reign of Christ. Many of our kids and students lack the biblical knowledge, leaving them uncertain and without courage to stand firm. They need to be equipped and shown how to hold the line so they can fight the good fight of faith (1 Tim. 6:12). Churches and parents struggle to know what to do or where to turn.

The culture seeks to disciple and catechize them at every turn. If churches and families are not actively countering that effort, we will lose them. This is what KJM wants to zero its mission on: equipping churches to reach and keep the next generation.

We believe the Lord is calling KJM to go all-in for the next generation.

This is what KJM will give its energy to doing: keeping them in the fight.

Not every resource we’ve produced in the past will continue. We will drop some things and add some things. Many of our resources will continue to remain, but recategorized or rolled out in a different format. For the time being devotionals and pastoral newsletters will be put on hold as we begin shifting the KJM website to zero in on our mission before us.

One thing will continue and be even more important as we go forward: your support. We need prayer for God’s favor, for effectiveness, and for endurance against an enemy we know will attack us. We also need your financial support. Without apology, I want you to give sacrificially to fund this work. We believe KJM could be the best ministry in the world at equipping the next generation. There is no ministry geared toward equipping churches to reach the next generation that has the theological richness or boldness to address cultural issues like KJM does. But we need the financial support to scale this ministry to a national level. We must build the staff team to develop curriculum, create platforms for a church network, and design the infrastructure for large scale conferences and camps. Will you please prayerfully consider giving to help KJM equip the next generation?